Meet a versatile, multi-platform marketer who loves to write

Digital and traditional
  Email Campaigns       Direct Mail
  Blogs                           Shopper Marketing
  Websites                     Advertisements
  SEO Content               Branding
  Social Media               Newsletters
  Videos                         Catalogs
  White Papers              Circulars
  Product copy              Presentations

Brands and clients
  Restaurant.com                 seoClarity
  FTD Flowers & Gifts          American Express
  Naturalizer                         Office Depot
  McCain Foods USA           Cintas Uniforms
  Sears                                  Cargill
  Eastern Accents                WellPoint (Anthem)
  First Data                           Visa Credit Cards
  CNH Industrial                   Sungevity Solar
  Chiasso                              United Airlines
  LifeLock                             Market Ready
  M. H. Wasserman

Drive results with strategic and tactical experience

Freelance ACD/Senior Writer  |  Chicagoland
        February 2017—present
    Eastern Accents Home Decor | Waging Pinterest campaign to expand retail business
    Merkle Direct Response | Writing direct response campaigns for Lifelock, Prosper and Warner Brothers
    SeoClarity SEO Technology | Writing homepage, online content and lead-generation email campaigns
    Market Ready Branding and Packaging | Launching new brand of cosmetics
    Michael H. Wasserman Attorney | Promoting real estate law firm by developing a (coming soon) website, email streams and blog
    Scenic Road Films and Videos | Developing website content to reflect new branding

Copy Chief  |  Restaurant.com
        April 2015—February 2017
    Writer, conceptor and content manager for all B2B and B2C initiatives
    Content researcher, developer, strategist and contributor for three Wordpress blog to spark engagement and reinforce thought leadership
    Concepted e-commerce themes for all digital promotions, holidays and social campaigns
    Wrote product descriptions and content for a wide range of merchandise, ticketed events and services
    Mentored and managed junior and freelance writers
    Developed multiple lead-generation and retention email campaigns for consumer and business audiences
    Established brand guidelines for business incentives division
    Created content calendars for three divisions
    Worked with web developers to improve UX and create branded (fun!) error messaging

Freelance ACD/Senior Writer  |  Chicagoland
        April 2011—April 2015
    LoSasso Integrated Marketing | Jayco, CNH Industrial Parts & Service, Brunswick Bowling
    New Control (now Merkle) Direct Response | Gap, Visa, Hyatt, Southwest Airlines, Well Point (now Anthem)
    VSA Partners Integrated Marketing | First Data, Cargill
    FTD In-House B2C and B2B Marketing | Retail and Consumer Marketing
    Centerpoint Integrated Marketing | Personal Creations
    Epsilon Retail Advertising | Cintas and Office Depot
    Plan B Integrated Marketing | Mather, OptionsCity, Block 37

Copy Director  |  SolutionSet (now Epsilon)
        July 2007—April 2011
    Writer, collaborator and conceptor for B2B and B2C
    Manager of freelance writing teams
    Established voice and brand guidelines for a variety of clients
    Pitched concepts and presented work to clients
    Helped win new business for Direct TV, SanMar and Naturalizer
    Crafted annual retail campaigns for Office Depot, Sears and Naturalizer
    Waged successful multi-media B2B campaigns for Cintas Uniforms and SanMar

Freelance Copywriter  |  Chicagoland
        August 2001—July 2007
    Built a successful copywriting business through networking and cold-calling, clients included:
    Chiasso Home Furnishings Retailer
    Core 3 Creative Photo & Design Studio
    Schawk! Retail Ad Agency
    Boomm Communications
    Gaston Advertising Retail Ad Agency

Senior Copywriter  |  SGDP (now Simple Truth)
         August 2000—August 2001
    Concepted and wrote corporate collateral campaigns for United and United.com

Freelance Copywriter  |  Chicagoland
        October 1999—August 2001
    shopping.com Online Retailer
    Ambrosi (now Schawk! ) Retail Ad Agency

Advertising Manager  |  Eastern Accents Home Furnishings
        February 1996—October 1999
    Created all print advertising, including ads, catalogs and trade show materials
   Developed branding and voice for three divisions
   Managed trade show booth at High Point Furniture Market

Certified word-nerdiness

 

BS in Communications
Southern Illinois University
Carbondale, Illinois

 

 

Content Strategy
Northwestern University
Online coursework via Coursera

ESL Tutor in Training
Centro Romero